Content
# Google My Business MCP Server (Google Business Profile) by Insightful Pipe
[](https://insightfulpipe.com/mcp-servers/google-my-business)
[](https://insightfulpipe.com/mcp-servers)
[](LICENSE)
> **Connect Google My Business to AI assistants for local SEO analytics and business profile management.**
Part of the [Insightful Pipe MCP Server Collection](https://insightfulpipe.com/mcp-servers) — The Google My Business MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Google Business Profile performance. Track local search visibility, monitor reviews, manage posts, and optimize your local presence.
[](https://insightfulpipe.com/mcp-servers)
## MCP Server URL
```
https://google-my-business.insightfulmcp.com/
```
## What is Google My Business MCP?
Google My Business MCP is a **remote Model Context Protocol server** that connects your Google Business Profile to AI assistants. This local SEO integration allows you to:
- Query local search performance using natural language
- Analyze Google Maps visibility and actions
- Track review sentiment and respond to reviews
- Manage local posts, photos, and media
- Get AI recommendations for profile optimization
## Installation
### Claude
1. Copy the MCP Server URL: `https://google-my-business.insightfulmcp.com/`
2. Open [Claude Connectors Settings](https://claude.ai/settings/connectors)
3. Scroll to the bottom and click **Add custom connector**
4. Paste the URL and click **Add**
5. Click **Connect** on the connector to start authorization
6. Click **Authorize access** in the browser to complete the connection
### ChatGPT
1. Copy the MCP Server URL: `https://google-my-business.insightfulmcp.com/`
2. Open ChatGPT Settings → **Connections**
3. Click **Add Connection** and paste the URL
4. Authorize with your InsightfulPipe account
### Claude Code
```bash
claude mcp add google-my-business https://google-my-business.insightfulmcp.com/
```
### Cursor
1. Open Cursor Settings → **MCP Servers**
2. Add new server with URL: `https://google-my-business.insightfulmcp.com/`
3. Authorize the connection
## Available Actions
### Read Actions
| Action | Description |
|--------|-------------|
| `get_daily_metrics` | Daily metric time series for a single metric |
| `get_multi_daily_metrics` | Fetch multiple daily metrics in a single call |
| `get_search_keywords` | Monthly search keyword impression counts |
| `get_location_details` | Retrieve metadata for the specified location |
| `get_attributes` | Fetch Google-updated attributes for a location |
| `get_reviews` | List customer reviews |
| `get_local_posts` | Retrieve local posts created for a location |
| `get_media` | List media (photos/videos) for a location |
| `get_verifications` | List verification attempts for a location |
| `get_food_menus` | Get current food menus for a location |
| `get_available_attributes` | List attributes available for a category/region |
| `get_location_attributes` | Get current attributes for a location |
| `get_services` | Get services for a location |
| `get_categories` | List categories with predefined services |
| `get_batch_categories` | Get service types for specific category IDs |
### Write Actions
| Action | Description |
|--------|-------------|
| `reply_to_review` | Reply to a specific review or update existing reply |
| `delete_review_reply` | Delete a reply to a specific review |
| `create_local_post` | Create event, offer, or call-to-action posts |
| `update_local_post` | Edit an existing local post |
| `delete_local_post` | Delete a local post |
| `create_media` | Upload photo or video from URL |
| `start_media_upload` | Start media upload from bytes |
| `delete_media` | Delete a media item |
| `update_food_menus` | Update food menus with items, nutrition, dietary info, photos |
## Usage Examples
### Profile Performance
```
"How is my Google Business Profile performing this month?"
```
### Review Management
```
"Show me my recent reviews and help me reply to them"
```
### Search Keywords
```
"What search terms are people using to find my business?"
```
### Create Post
```
"Create a local post about our weekend sale with 20% off"
```
### Action Tracking
```
"How many direction requests did I get this week?"
```
## Supported Metrics
| Metric | Description |
|--------|-------------|
| Search Views | Times shown in Google Search |
| Maps Views | Times shown in Google Maps |
| Website Clicks | Clicks to your website |
| Direction Requests | Navigation requests |
| Phone Calls | Click-to-call actions |
| Total Reviews | Review count |
| Average Rating | Star rating average |
| Photo Views | Business photo views |
## Why Google My Business MCP?
### For Local Businesses
- **Visibility tracking** - Understand local search presence
- **Review management** - Monitor and respond to reviews with AI help
- **Action optimization** - Drive more calls and visits
### For Multi-Location Brands
- **Location comparison** - Compare store performance
- **Centralized analytics** - All locations in one view
- **Review monitoring** - Track reputation at scale
### For Agencies
- **Client reporting** - Local SEO performance reports
- **Multi-account management** - Handle multiple businesses
- **Content creation** - Create posts for clients
## Security & Privacy
- **Google Cloud Partner** - Official API integration
- **OAuth 2.0** - Secure Google authentication
- **Granular permissions** - Control read vs write access
- **Business verification** - Only verified locations
## Explore More MCP Servers by Insightful Pipe
Visit **[insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers)** to discover our full collection of MCP servers for marketing and analytics.
### Google MCP Servers
- [Google Search Console MCP](https://insightfulpipe.com/mcp-servers/google-search-console) - SEO analytics
- [Google Analytics MCP](https://insightfulpipe.com/mcp-servers/google-analytics) - Website analytics
- [Google Ads MCP](https://insightfulpipe.com/mcp-servers/google-ads) - Advertising
- [PageSpeed MCP](https://insightfulpipe.com/mcp-servers/pagespeed) - Core Web Vitals
### SEO Tools MCP Servers
- [Web Crawler MCP](https://insightfulpipe.com/mcp-servers/crawler) - SEO auditing
- [Screenshot MCP](https://insightfulpipe.com/mcp-servers/screenshot) - Visual capture
**[View All MCP Servers →](https://insightfulpipe.com/mcp-servers)**
## Resources
- [Documentation](https://insightfulpipe.com/docs/google-my-business)
- [Video Tutorial](https://www.youtube.com/playlist?list=PLJNzvjxzI5Xwe__BJJLAelSF0ewO3mEFk)
- [InsightfulPipe Blog](https://insightfulpipe.com/blogs)
## Support
- **Documentation**: [insightfulpipe.com/docs](https://insightfulpipe.com/docs)
- **All MCP Servers**: [insightfulpipe.com/mcp-servers](https://insightfulpipe.com/mcp-servers)
- **Email**: support@insightfulpipe.com
---
**[Insightful Pipe](https://insightfulpipe.com)** — AI-powered marketing analytics through MCP servers. [Explore all integrations →](https://insightfulpipe.com/mcp-servers)
## License
MIT License - see [LICENSE](LICENSE) for details.
